Although encouraging people to eat more nutritiously can promote better health, most efforts by companies, health professionals, and even parents are disappointingly ineffective. Brian Wansink's "Marketing Nutrition" focuses on why people eat the foods they do, and what can be done to improve their [...]

In this illuminating and groundbreaking new book, food psychologist Brian Wansink shows why you may not realize how much you're eating, what you're eating--or why you're even eating at all. * Does food with a brand name really taste better? * Do you hate brussels sprouts because your mother did? * D[...]

Every day, we each make around 200 decisions about eating. But studies have shown that 90 percent of these decisions are made without any conscious choice. Dr Brian Wansink lays bare the facts about our true eating habits to show that awareness of our patterns can allow us to lose weight effectively[...]